A New Era of Opportunity: Unifying Iconic Brands to Forge the Future of Connectivity
Learn about EchoStar’s variety of brands and what this means for your career. Limitless opportunities to grow your career await.
For seven years, she was working as an esthetician managing franchised salons. Today, she’s a driving force behind EchoStar’s massive Starlink installation efforts, proving that the best hires often come from the most unexpected places. This drastic industry pivot shaped her unique perspective on recruiting: true tenacity is often more valuable than years of direct experience.
This International Recruiters Day, we’re looking through the lens of Ashley, a recruiter who shares how EchoStar is trading traditional "perfect fits" for raw potential to drive innovation.
While Ashley started her career as an esthetician, her true passion was to grow her career in business management. Running franchised salons meant she was a "one-woman show," responsible for everything from full-cycle recruitment to onboarding. This experience gave her the courage to apply at EchoStar, but the transition came with an unexpected surprise: the immense level of collaboration.
Joining EchoStar introduced her to a cohesive network of recruiting teams, onboarding specialists, and talent marketing support all working toward the same goal. "I love that there are so many people to interact with and build partnerships with," Ashley shares.
In her salon days, Ashley focused on quickly assessing the technical skills of candidates, along with cultural alignment, to hire passionate team members that created great customer experiences and demonstrated lasting commitment to the role. Her shift to technician hiring leverages her expertise in identifying both skills and culture fit. This helps her find talent that will love the job and stay in their role, and gives her the chance to hire nearly a hundred team members per year, instead of just a handful.
Ashley strives to personalize all candidate interactions and touchpoints. Although there are eligibility requirements to check, she ensures the technicalities never overshadow the person. Even with the IHS team ramping up call volumes to meet high demand, Ashley is using this momentum to take personalization even more seriously. She shifted her focus away from standard interview questions and rather balances the time to build a real connection. EchoStar may be an AI-first company, but we aren't an 'AI-everything' organization. Candidates are often surprised to learn we review every resume by hand to ensure no potential is overlooked.
"We don't use any automated systems that deny candidates by scanning for keywords or a specific set of experience. We review individual resumes by hand to ensure we give every candidate a fair chance, by not only analyzing their experience but also their potential."
— Ashley Francis, Talent Acquisition Specialist
The biggest impact of this human-first strategy can be seen in our new recruitment processes. By building credibility and transparency with hiring managers and stakeholders, Ashley has the opportunity to advocate for candidates who are worth taking a risk on.
In just two months, she brought on 16 new hires who broke away from the traditional IHS profile. While these roles historically prioritize technical field experience, Ashley worked to reconfirm with hiring managers that hands-on experience isn't the only path to success. She began looking for candidates who possess a genuine interest in technology and strong transferable skills, such as customer service experience. By reinforcing that these are entry-level positions, the recruiting team has opened doors for passionate people entering the telecommunications industry for the first time. Taking these risks has redefined our hiring strategy: those 16 hires now serve as a proven model for an inclusive recruiting perspective, directly impacting all Starlink installation recruitment efforts.
When asked about a characteristic that isn’t necessarily found in the job description, Ashley points to tenacity. Because our technicians are essentially the "face of the company” when they enter a customer’s home, they must be able to embody EchoStar’s cultural values under every circumstance. To quickly adapt to the changing environment while handling complex customer situations with professionalism requires a specific type of grit.
For Ashley, this tenacity and grit are the true markers of a successful hire. In her view, technical skills can be taught, but the internal drive to succeed and represent the brand with integrity is what truly differentiates a candidate.
Preparation is the bridge between being a great candidate and being a memorable one. Ashley emphasizes the most successful interviews happen when a candidate connects their own journey to the broader mission of EchoStar. This starts with research into our company culture, our recent partnerships, and the specific impact of our current initiatives. By demonstrating how your previous experiences align with EchoStar’s values and initiatives, you elevate the conversation from a standard Q&A to a compelling discussion about your future potential.
Beyond the research, the human side of the interview is just as important as the professional side. If you’re feeling nervous about the logistics of a virtual or phone interview, be assured we understand the realities of a busy environment. There are several common concerns many candidates become nervous about, but from Ashley’s perspective, they aren't dealbreakers:
Ashley shares her team is looking for candidates with the technical grit mixed with personable, high-energy service. It is a balance you don't often find elsewhere. EchoStar is constantly evolving and a role here is an invitation to evolve too. With paid training, internal growth opportunities across brands, and a culture that adapts to the modern world, the opportunity to expand your skillset is limitless.